Union Flooring fits carpet, LVT, vinyl and safety flooring for homes and businesses. Its first website did the job. It had the right words and photos, but it looked like the ready-made theme it was built on.
Start with the business card
Sam’s business card already had a strong look. Pure black, bold white capitals, a thick white rule under the name and outlined diamonds running off the edge. It was the best brief we could ask for. The new site uses the same capitals, the same white rules and photos cut into the same diamonds.
A floor built from the logo
The Union Flooring mark is four planks wrapped round a centre square. Repeat it and you have a floor. The home page opens on a whole floor of them, seen in perspective. Each plank drops into place in a wave across the screen and a soft light follows the pointer. A few units are picked out in the logo’s silver and green, so small logos hide in the floor.
Visitors who prefer less movement see the finished floor straight away.
One room, three days
Flooring is judged on the finish, but the skill is in the preparation. A new section follows one room from 7 to 9 January 2026. On day one, levelling compound goes down across the old floor. By day two it has set hard and smooth. On day three, herringbone LVT is laid and finished.
Everything in reach
Each service has its own photo and a few plain words. Our work has 35 photos with filters for LVT, carpet, stairs, vinyl, subfloor and commercial jobs. Every photo opens larger.
Most visitors arrive on a phone. A bar along the bottom of the screen keeps Call Sam and Free quote one tap away.
Easy to keep fresh
Services, work photos, reviews and supplier brands each have their own screen in WordPress, with a photo column and a set order. The phone number, email, social links and home page words sit under Appearance › Customise.
See the Union Flooring case study for the full before and after. You can also visit unionflooring.co.uk. If your own site looks like everyone else’s, get in touch.